PR for trade associations and professional membership organisations requires a balance between promoting the organisation itself and providing PR support to the members.
The West Midlands ICT Cluster represents the interests of the West Midlands’ ICT business community together with those organisations which can provide a range of support services to the ICT sector. It funds a number of projects to encourage innovation by technology companies and also the adoption of ICT by non technical companies. As an IT PR agency based in the Midlands we were well placed to generate awareness of the ICT Cluster as we understand both technology and the regional media.
Issues
The West Midlands has traditionally been a manufacturing led region. However, while the manufacturing base is declining, the region is looking for new opportunities to provide growth and prosperity to the region.
