Yearly Archives: 2011

Do PR teams really understand your business

What these two instances show is that senior PR teams pitched and won the business and the actual account team didn’t have as much (or even sufficient) experience to deliver on the promises. This isn’t solely a PR agency problem; we have had accountants and solicitors do the same to us – put the inexperienced junior on our account. It’s...

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Would you like to meet us in London?

Vitis PR doesn’t maintain a separate office in London, instead our PR agency operations in London are based out of the 19 Eastbourne Terrace, Paddington. While our PR agency is headquartered in Birmingham, many of our team members are based in and around the London area. In fact, some of our biggest clients are based...

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60 free press release sites tested – a detailed review

23 January, 2013 update: before going any further, you may want to review our 2013 version of this press release site test!

Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you’re hoping to use the service to build links as part of your SEO efforts? In this, the first of our regular reviews of free press release services, we looked at 60 different sites to find out which are the best and worst. We issued a series of press releases using the sites and evaluated the results in terms of both PR and SEO benefit. Read on to find out which sites deserve your attention.

Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.

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Free press release sites a detailed review

To mention:

  • Most releases seem to take a few days to go live on the sites, though sometimes a release would go live straight away – there seemed to be no discernible pattern as to why that was.
  • At least one of the sites caused our xxx to raise a warning about malware – xxx said the site contained content from a known malware source so we didn’t progress with it.
  • We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.

Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you’re hoping to use the service to build links as part of your SEO efforts? In this, the first of our regular reviews of free press release services, we looked at 83 different sites to find out which are the best and worst. We issued a series of press releases using the sites and evaluated the results in terms of both PR and SEO benefit. Read on to find out which sites deserve your attention.

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Online waste management at RWM 2011

Prior to the show, we wrote a series of articles for Skip Magazine on topics such as online software for waste businesses and simplifying the production of site waste management plans (PDF link). The articles were mentioned by quite a few visitors to the stand, so definitely did their job of attracting attention. We also...

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Vitis PR finalist for CIPR Outstanding Small Consultancy

Award entries has been the theme of some of our recent posts and we’ve got some news of our own around awards. We’re a finalist for the CIPR MIdlands Outstanding Small Consultancy Award 2011. Winners will be announced at the awards night in December. Fingers crossed! It’s been a while since we last put up...

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How to write a good award entry

I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following:

  • Online Retail Awards – winner
  • Mobile News Awards – winner
  • IoD Young Director of the Year Midlands – winner
  • IoD Young Director of the Year National – finalist (will find out in September!)
  • National Business Awards – finalist (will find out in November!)
  • Internet Industry Awards – finalist
  • Develop Awards – finalist
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