Yearly Archives: 2012

Get the European Seal of e-Excellence 2013 – award open for technology and digital companies

Vitis PR is one of the partners promoting this award, so please take a look at the press release below and enter.

The European Seal of e-Excellence is looking for companies that have successfully translated an innovative idea into a valuable and bankable product/service that has an excellent track record in the market.

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Which newswires do journalists actually read? 80 journalists surveyed.

Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand...

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Five quick tips to set up PR share of voice of monitoring

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement – which unfortunately is probably one of the trickier aspects of PR.

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Share of Voice in PR – the quality of clippings conundrum

Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your annual PR agency spend of internal budget? To some degree, online PR is making measurement easier, but not all articles or online mentions generate a link directly to your contact or product...

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Twitter to Track – technology of the Olympic Games

From the onset, technology has been a key feature to the games. The drama of the Opening Ceremony was created by 70,000 tablets located between the seats in the stands. These tablets had 637,191 lights installed and as the Queen arrived they flashed red, white and blue to create one of the highest resolution Union...

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Seo case study: online software

How do you make an impression online when your competitors have been in business for decades and yours is a relatively new entrant to the market? That’s the question Geeta Thomas, owner of cloud-based waste management software My Yard Software, was wrestling with. When we’d finished the project, Geeta was saying, “I’m really pleased with the hard...

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Finding Midlands PR & marketing jobs – tips & recruitment agencies

With universities and colleges kicking out for the summer, many graduates and school-leavers looking for a job in PR and/or marketing may not be sure where to start their search. Alongside these newbies, experienced PRs moving into the region may be looking for their next move. To save you some time, we’ve summarised five recruitment...

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