+44 121 242 8048

Blog

ChatGPT for writing marketing content: use it or bin it?

ChatGPT for writing marketing content: use it or bin it?
The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all marketing/comms writers or teams have been waiting for. ChatGPT is a powerful AI natural language processing tool that is programmed to comprehend and generate human-like text. There is no denying that this…
Read more

What we expect, and are excited to see, at next week’s MWC 2024

What we expect, and are excited to see, at next week’s MWC 2024
Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices to digital cameras, flying robots and cars, and VR headsets, this annual four-day show is a celebration of innovation across the mobile sector, accompanied by tapas and beer networking events. Taking place…
Read more

Harnessing the potential of smart home sensors to improve social housing

Harnessing the potential of smart home sensors to improve social housing
Internet of Things (IoT) is already a big deal in our everyday lives, but it's also now making our homes smarter and helping social housing providers step up their game for the benefit of tenants. Social housing landlords, like local authorities and housing associations, own a whopping 4.4 million properties in England alone. Nearly 1…
Read more

CES 2024 was mostly all about AI

CES 2024 was mostly all about AI
This year's CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It's like they collectively decided, "You know what would make this better? AI!" Let's kick things off with Samsung's "Ballie" which originally debuted at CES 2020. This personalised companion understands and supports you, your…
Read more

Navigating the tech horizon: 2024 trends and predictions

Navigating the tech horizon: 2024 trends and predictions
As 2024 draws near, the technology landscape is not just evolving—it's revolutionising how we approach everything from daily tasks to grand-scale business operations. With insights from industry leaders like ByteSnap, Lakeside Software, and ImmuniWeb, we're peering into a future where artificial intelligence (AI) takes centre stage, reshaping our world in profound ways. The AI driven…
Read more

Another exciting and fruitful year for Vitis PR in 2023

Another exciting and fruitful year for Vitis PR in 2023
2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12 months.  We kicked off 2023 with a Mental Health Concern release for our French data client, which was covered by 10 media including Information Age. That same client also went against the…
Read more

How to stay safe shopping online around Black Friday and Cyber Monday

How to stay safe shopping online around Black Friday and Cyber Monday
On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great…
Read more

Transforming digital creativity with ChatGPT and Photoshop AI

Transforming digital creativity with ChatGPT and Photoshop AI
In the ever-changing world of digital creativity, innovation is reshaping how we approach design and image editing. ChatGPT, an advanced AI language model from OpenAI, and Photoshop AI's Generative Fill are changing the game and redefining creative expression. In this blog post, we decided to explore how these innovations are revolutionising the world of digital…
Read more

Managing pan-European and global PR networks

Managing pan-European and global PR networks
Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
Read more

PR training courses for PR Professionals

PR training courses for PR Professionals
Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of communication, reputation management, and stakeholder engagement.  Whether…
Read more