Vitis PR agency

We've been working with a video company to produce some video content for news websites and get media and analysts' questions answered in video format.  It's great for the interviewer as their news story comes to life, and great for our clients as they get content they can spread virally which is more interesting than a standard update.

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It's been another interesting month for our tech PR agency.

I wanted to share just a few pieces of media coverage we have generated for our clients in October, so you get an idea of what we can achieve. It's hard to put the list in order as the stories mean different things to different clients and we can't put everything here, so here are some of the ones we are most proud of:

1. Yuuguu review on BBC's flagship consumer technology programme - BBC Click

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A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more. But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don't manage to achieve what you put in the proposal?" I told him that if we didn't think we could do it, we would walk away, but PR is a two way street.

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Getting your business online for free - courtesy of Google, BT, Enterprise UK, BT, e-skills UK

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We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.

Now that is easier said than done. A lot of journalists and bloggers don't have the time or expertise to link beyond the homepage or a specific offer or download page of the company they are writing about. Some online publications will even have specific anchor texts that are paid for by other companies.

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