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Topic archive: Copywriting

Copywriting ideas

Here you'll find our articles, thoughts and tips about copwriting.

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Watch out when you write about tech!
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out ...
19 Dec 2010
Our top 10 tips on drafting engaging blog posts
Our top 10 tips on how to write a blog that will interest and attract readers. 1 Tantalising topics, 2 Honestly human, 3 Current content, 4 Love links... ...
17 Dec 2010
Cure a case of marketing fluff with the substitution test
A severe case of marketing fluff makes for an unrewarding reading experience. Substitute some of the nouns in your text for unrelated things to test the 'fluffiness' of your copy ...
16 Nov 2010

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