60 free press release sites tested - a detailed review
Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you're hoping to us...
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04 Nov 2011 |
The ideal pitch to the press - part 10: time sensitive
Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive?
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15 Apr 2011 |
The ideal pitch to the press - part 9: summarise
Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last but not least, are just as important as our first two tips…so be ...
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11 Apr 2011 |
The ideal pitch to the press - part 8: attachments
So we now know what should be included within the pitch, but what about attaching additional information on the client such as press backgrounders and including links within your...
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07 Apr 2011 |
The ideal pitch to the press - part 7: preamble
So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 6 offers you more detail on positioning your pitch and giving it context:
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04 Apr 2011 |
The ideal pitch to the press - part 6: positioning
So, following our last five tips, you now have the perfect pitch…or do you? Here, tip 6 offers you more detail on positioning your pitch and giving it context:
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19 Mar 2011 |
The ideal pitch to the press - part 5: everyday news
Draft your pitch in an informal manner, be aware of deadlines, email, call to discuss it then follow that with a summary of your conversation while ensuring the journalist will w...
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15 Mar 2011 |
The ideal pitch to the press - part 4: subject lines
So you now know to draft a pitch in an informal way, being careful when you send it and how but what’s the next step in ensuring your pitch is one a journalist will want to ope...
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11 Mar 2011 |
The ideal pitch to the press - part 3: contact
Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is in attracting a journalist’s attention a...
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08 Mar 2011 |
The ideal pitch to the press - part 2: timing
Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring that your pitch is written in an informal, conversational...
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03 Mar 2011 |
The ideal pitch to the press - part 1: talk don't pitch
All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At V...
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24 Feb 2011 |
What to put in a press release
Writing a press release is just the beginning of getting coverage for your news. But what should you put into your press release? Here are some pointers about what to include.
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12 Dec 2010 |
Dos and don’ts of sending press releases
A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal market...
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24 Sep 2010 |
Online PR case study
We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.
Now that is easier said than done. A lo...
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02 Jun 2009 |
Six reasons your press release gets binned
As a UK PR agency, part of the work we do for clients is to send out press releases. Here is a great article from Peter Bartram on how to make it into print.
E-mailing out press r...
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03 Mar 2009 |
Realwire’s campaign to reduce PR spam
Got this today from Realwire, sounds like it would be worth signing up to:
An Inconvenient PR Truth - a campaign to reduce PR spam
Near the end of last year we...
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12 Feb 2009 |
A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
