The Vitis PR team were recently talking about which new tech products have been unveiled this year that have really caught our attention. As a tech specialist PR agency we love new tech being introduced and follow all areas of new products and devices and services. Tech moves pretty fast and we’re never usually without…
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Our favourite consumer tech PR campaigns that we have worked on
As a B2B technology PR agency, we tend to usually work on software and hardware solutions’ projects but, to switch things up, we also work on B2C clients too. B2C is different from B2B in that it is businesses selling their products to consumers, rather than B2B which is business to business. The best part…
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Our hot tips for successful media pitching
At Vitis PR, we have many years of experience getting our client’s stories to the right journalists. We’ve seen the media landscape change over time with mass digitalisation and regular journalist moves within many outlets. While we’ve built up many journalist relationships during our careers and have an understanding of how the outlets that we…
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Software Testing Trends for 2023
Coming out of 2022, and into 2023, there’s no doubt that technology is still developing at an astounding pace. Software testing principles and tools are evolving to keep up, at a time when software creation and iteration must achieve the ultimate in performance and in cyber safety. Software testing trends in 2023 will continue to…
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With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.
Nine female founders of PR agencies from across the globe talk about the gender imbalance in public relations, their challenges, and success stories of changing the sector – and its leadership styles. Between 60% to 75% of PR specialists are women. Yet, they get lower salaries than their male colleagues and are governed by males.…
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Why electric vehicles are the future of driving
The car industry's future is electric. Each year, electric vehicles (EVs) improve and become more affordable. Regardless of where you live, you are probably surrounded by electric vehicles on a regular basis. The main appeal of an EV is that you can travel without the risk of pouring out harmful and environmentally damaging emissions. As…
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How can ChatGPT be used for marketing
ChatGPT, the most recent language model, is an Open AI (Altman, Musk, and other Silicon Valley investors founded an artificial intelligence research non-profit organization in 2015) that was designed and trained solely for conversational engagements. On November 30, OpenAI's Sam Altman released ChatGPT, which has since taken the tech industry and the internet by storm.…
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Vitis PR round up for 2022
Vitis PR had a successful 2022 and had the same team in place for the whole 12 months – some of whom have been with Vitis PR for well over a decade now – but also maintained our client portfolio from 2021 – many of our clients have also been with our agency for over…
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How tech is being used in the Ukraine War
Technology is changing how wars are fought, from drones to satellites, weapons systems to artificial intelligence. Do you know that The Ukrainian conflict began in 2014 after Russia annexed Crimea from Ukraine? Since then, fighting between Ukraine and Russia has killed thousands of civilians and displaced nearly two million people. There are several ways that…
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Top 10 tips for running an Instagram account
How can you run one of those successful profiles on Instagram? Does a high number of followers, likes, reach, interaction or conversion rate matter that much? Of course, but that is not the only thing to track when it comes to growing your profile on this famous platform. Before you start with how, where and…
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