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Top 10 tips for running an Instagram account

Top 10 tips for running an Instagram account
How can you run one of those successful profiles on Instagram? Does a high number of followers, likes, reach, interaction or conversion rate matter that much? Of course, but that is not the only thing to track when it comes to growing your profile on this famous platform. Before you start with how, where and…
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How to implement a successful product reviews programme

How to implement a successful product reviews programme
Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the difference to how your company’s product is perceived by consumers. At Vitis PR, we share a few pointers on how to maximise the success of your product reviews programme. The power of…
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How to pitch for podcasts

How to pitch for podcasts
Did you know that 83% of podcasts receive pitches for people to appear on their shows? Podcasts are getting majorly popular, and it’s not a surprise that most podcasts have a lot of people looking to appear on them. With that being said, there’s a way to pitch for podcasts. If you want to appear…
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The benefits of promoting an awards program

The benefits of promoting an awards program
It is fair to say that no two award programs are the same, but to maximise entrants and reputation, an effective award program must be promoted. The following is an overview of the benefits that can be enjoyed, as well as the best practices that should be used when promoting the program.  Improved Search Engine…
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8 Tech Trends for 2021 and Beyond

8 Tech Trends for 2021 and Beyond
Technology evolves daily, but whereas some approaches to the industry fail, there are just as many innovations being made that lead to a more productive future. The following is an overview of the trends of 2021 that will be an integral part of life for everyone regarding the technology they use. 1.      …
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Giving your healthcare tech story a breath of fresh air

Giving your healthcare tech story a breath of fresh air
The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages from the government, scientists and the NHS about how to keep ourselves and others safe and healthy. It’s not surprising therefore that healthcare PR – which includes pharmaceuticals, healthcare providers, biotechnology and…
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10 ways to use one piece of PR content

10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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How to service international technology PR clients well

How to service international technology PR clients well
Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
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How not to screw up analyst relations: PRs beware!

How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when working with analysts? We spoke to Teresa Cottam, a highly experienced telecoms analyst at Omnisperience and she reflects on her own experience to provide an informative and at times cringeworthy (when considering…
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