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Tag Archives: LinkedIn

Considerations for a LinkedIn sponsorship campaign

Considerations for a LinkedIn sponsorship campaign
With the news of sponsored emails now available from LinkedIn is now the time to start a B2B campaign via this social platform? Here I look at some of the things to consider when launching a campaign on LinkedIn to open up a new audience that is not necessarily following your company already on LinkedIN. LinkedIN sponsorship…
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Seven step checklist – LinkedIn for business success

Seven step checklist – LinkedIn for business success
Using LinkedIn as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their…
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