I am a director at Vitis PR and we've been looking at how we could improve our search engine visibility without having to hire an SEO consultancy. It would be interesting to hear how other companies have done the same.
Public perception is very important
I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough at the moment. From only taking retainer clients, they are now considering ad hoc projects which wasn't normal for them. I came back to my desk and did a bit of a search…
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