Tailor your CV to get a job in technology PR
- Category: Vitis PR news
- Published on Sunday, 05 December 2010 15:09
- Written by Ranbir
We are noticing an increase in the number of CVs and speculative letters that we are getting for jobs. There's a mixed bag of people who have been made redundant and those who want to move to an agency, either from in-house or from another agency.
A major problem I have with a lot of CVs is that the writers haven't even bothered to read our website. We are a technology PR agency, so even a passing reference to technology would show that the CV or letter isn't just a copy and paste job.
It's tough out there at the moment for everyone, so if anyone wants to move over to the tech PR sector (can apply to others too), then here are a few simple tips:
- Know about technology, you don't have to be an expert, but show a desire to work with gadgets, software, shiny things and not so shiny but very important technologies
- Read the website of the company that you are pitching to
- Read their clients' website's news sections to see what coverage they have generated
- Read their blogs, twitter feeds, facebook groups etc and follow them if you are serious about working there
- Find out about their culture - we are a virtual PR agency, so would probably not suit young graduates
- Why not give them a call before sending in the CV. Get some tips on how they want to hear from you.
