What we're saying - Tech & B2B PR blog

Topic archive: B2B public relations

B2B PRBusiness-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

50 billion smart devices can’t be wrong
Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more a...
12 Aug 2014
Software quality has never been more important
   Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or...
08 Aug 2014
Clients in the spotlight with “Issues of the Day”
We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’. How do we ...
24 Jun 2014
Vitis PR moving north of the border with a new Scottish office planned for Q3
                              Our central location in the Midlands means we are already ...
19 Jun 2014
Should marketing managers buy media lists?
If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and ...
14 Apr 2014
11 annoying things PRs do when responding to bloggers' requests
HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get ou...
03 Apr 2014
Did you get my press release? How to sell a story in to journalists.
A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a ...
13 Jan 2014
LIst of UK technology awards for 2013
Our 2012 listing did so well, we decided to create a list for 2013 .... check in reguarly for updates. Of course, if we're entering clients for awards .... we won't be adding th...
10 Sep 2013
Press release calendar schedule template for 2013
Tis the season to be jolly……so our gift to all the people who visit our blog, follow and share our content is a free template to help you plan what press releases are going o...
21 Dec 2012
Five quick tips to set up PR share of voice of monitoring
  If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to...
06 Sep 2012
Share of Voice in PR - the quality of clippings conundrum
Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your annual PR agency spend of internal budget? To some d...
20 Aug 2012
List of upcoming IT and technology awards for 2012
Entering an IT award takes time, effort and isn't very cheap, so why bother? It's not all just about good PR and getting publicity for your company's brand or product. Winning an...
27 Jul 2012
PR for low carbon vehicle events
A range of auto and low carbon events ran recently, and we wanted to share our event’s success for one of our clients Evida. We arranged speaking opportunities at the Low Carbo...
14 Oct 2011
Online waste management at RWM 2011
Recycling and Waste Management Exhibition (RWM 2011) is a very important show in the waste management calendar, so we went along to support My Yard online waste management softwa...
19 Sep 2011
How to write a good award entry
I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following: Online Retail Awards – winn...
04 Aug 2011
UK technology awards 2011
Entering an IT award takes time, effort and isn't very cheap, so why bother? It's not all just about good PR and getting publicity for your company's brand or product. Winning an a...
25 Jul 2011
PR training feedback from our clients
One of our clients talks about the tailored PR training and coaching day we ran recently ...
05 Dec 2010
PR Really Helps in a Down Economy; Outsourcing PR is Best
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it...
05 Dec 2010
PR support at a Trade show – Embedded Live
Helping to make a trade show successful for an electronics and embedded software company ...
25 Oct 2010
Empathy’s failures are a lesson for engaging PR
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers ...
15 Oct 2010
Some basics for preparing a PR campaign
Some basic questions to ask when thinking about running a public relations campaign. ...
14 Oct 2010
How to get journalists interested in your product or service
This article won't guarantee you coverage in your favoured publication, but what you'll find here are workable, practical tips and guidelines which, applied correctly will increase...
04 Oct 2010
PR Training for small companies
Much of our public relations agency experience is with medium and larger sized technology companies. However, we often come across smaller companies that would benefit from PR. Bei...
02 Sep 2010
Why entering awards is great PR
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.   One of the m...
28 Aug 2010
The PR Industry in Last Four Years: A Quick Recap
We celebrated our fourth birthday earlier in the month, so here's an very quick overview of what we think has been going on in the PR industry over the last four years. ...
31 May 2010
PR and B2B advice resources
We get a lot of requests for Public Relations advice, so we put together our list of top useful PR related websites and links which give basic PR advice.  As we’re a UK...
22 Mar 2010
Online PR
We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites. F...
13 Mar 2010
How to make your case in the media
We've been really busy over the last week with new clients starting and dealing with existing clients, so we thought we'd share some more of Peter Bartram's common sense on how to ...
13 Mar 2010
Integrated marketing communications
Our approach to integrated marketing communications provides customers with a way of managing their marketing communications programmes through a single point of contact. We wor...
11 Mar 2010
Measurable results from public relations
Being able to show measurable results from your PR investment is important in demonstrating the value of your marketing programme. At Vitis PR we track and monitor our performan...
10 Mar 2010
Video for PR
We've been working with a video company to produce some video content for news websites and get media and analysts' questions answered in video format.  It's great for the int...
27 Jan 2010
Media Revolution - BBC 2 programme
Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press....
17 Apr 2009
Valentines day news - our favourite stories
Here's a roundup of our favourite Valentines Day stories. We believe that they've been dreamt up by PR agencies or companies. ...
01 Apr 2009
PR webinars
Businesswire run a series of useful webinars on PR, including SEO for PR, press releases and the social web, how to optimise your press releases. These are great for PR agencies...
13 Feb 2009
Photography PR tip
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enha...
09 Feb 2009
It's snow joke! Using the weather in PR
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc. Brits love weather related news. I put ...
03 Feb 2009
Public perception is very important
I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough at the moment. From only taking retainer clients, they a...
01 Feb 2009
The definition of PR
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! :-) Oh dear, such is still the confusion between ...
30 Jan 2009
What does editorial coverage in the Financial Times do for you?
Today we got one of our IT security clients into the Financial Times Digital Business supplement – this goes out with the FT every second Wednesday. So what does this mean ...
28 Jan 2009
Check out our new IT PR and regional media case study
We provide PR services to the West Midlands ICT Cluster. Learn how we helped to create a media relations campaign to target small to medium sized businesses and promote the ICT ...
26 Jan 2009

Related articles

Click on an article title to see related posts


Home Blog B2B public relations

From our blog

3,000 uniques and counting 3,000 uniques and counting 2014-08-13 -      In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 u...
50 billion smart devices can’t be wrong 2014-08-12 - Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality...