Magic Software Appoints Vitis Technology PR agency

Solihull, United Kingdom, 2 November, 2009 -- Vitis PR, a UK technology PR agency, has been appointed by Magic Software Enterprises (UK) to build its media and analyst relations in the UK.  Magic Software is a global provider of application platform and business integration solutions.

Vitis PR will introduce Magic Software and its range of enterprise technologies, in particular the recently-launched uniPaaS application platform, to the IT and business media. The campaign will target various media including publications and social networks with readership among IT Directors, IT Managers, CXOs and the IT channel .

The PR programme will be led by Vitis PR Director, Ranbir Sahota, who is reporting into Magic Software’s corporate and UK marketing teams, and will incorporate traditional media, social media and analyst relations.

Ranbir Sahota, comments on the appointment: “‘Vitis PR is looking forward to bringing PR activity to Magic Software’s marketing programme and aims to accelerate awareness of the company’s value for enterprise IT users, independent software vendors, as well as for system integrators.”

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About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), mobile or Software-as-a-Service (SaaS) modes - and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISVs, system integrators, value-added distributors and resellers, and consulting and OEM partners. In addition, Magic Software has partnerships with global IT leaders including SAP AG, Salesforce.com, IBM and Oracle. For more about Magic Software, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog.  

About Vitis PR

Vitis PR is a public relations agency specialising in technology PR. We deliver high impact Public Relations for technology and telecoms growth companies.  The PR agency’s clients benefit from its experienced all senior PR team, which is passionate about delivering successful, profile-building campaigns for start-ups, small to medium sized businesses (SMEs) right through to listed companies. Vitis PR has conducted many successful campaigns reaching consumer and business audiences for its clients.