For companies with marketing departments or a dedicated internal marketing resource, we provide PR training or coaching.
We have worked with companies that have employed a dedicated marketing team member who usually hasn’t used PR in their marketing mix previously. We provide half or full day PR courses together with PR coaching, providing these marketing team members with the tools and knowledge they need to use PR effectively. Courses can be tailored to specific requirements and existing knowledge of PR within the company.
Sample course content includes:
- PR planning
- PR tactics
- PR opportunities
- Building target lists
- Writing for PR
- Online PR