Category Archives: SEO

Topic archive: Search engine optimisation

Articles and tips on search engine optimisation (SEO).
We look at core SEO topics like linkbuilding, on-page optimisation, site architecture as well as how many aspects of SEO are closely linked to PR.
You may also be interested in our combined PR & SEO services.

Is your website ready for Google’s responsive design rule changes?

Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of...

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Seo case study: online software

How do you make an impression online when your competitors have been in business for decades and yours is a relatively new entrant to the market? That’s the question Geeta Thomas, owner of cloud-based waste management software My Yard Software, was wrestling with. When we’d finished the project, Geeta was saying, “I’m really pleased with the hard...

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Pharma hack SEO link-spam hitting 30 per cent of top 100 results

If you’re a busy reader here’s this article in a couple of lines: Your website is valuable and there are bad people who will be happy to take advantage of it for you Those bad people, well they’re smart and you may not spot it if (and when) they do compromise your site If your...

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SEO software review – Advanced Web Rankings and Advanced Link Manager

Advanced Web Ranking (AWR) The core of Caphyon’s AWR seo software is ranking data, it offers a wide range of options for tracking ranking of keywords against various search engines. In addition to the core ranking element, AWR contains keyword research and more general SEO analysis tools. Headline features Rank checking on hundreds of search engines...

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Media list building – simple to use SEO tool for public relations

From list building to engaging with influencers to secure coverage for your client’s stories, there are striking similarities between many aspects of SEO and mainstream PR work. At Vitis PR we use specialist SEO tools like Open Site Explorer and MajesticSEO as well as our own proprietary tools when providing SEO agency services. While many...

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