Category Archives: B2B Public relations

Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

Scotland welcomes its new tech PR agency – Vitis PR

Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the...
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Seven step checklist – Twitter for business success

Twitter ranks as one of the most popular social networks – and its influence has expanded rapidly into the B2B sector with 85% of those marketers who use social media using Twitter as part of their strategy, so ignore this valuable channel at your peril. If you’ve never run a Twitter campaign though, just how...
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PR predictions for 2015

1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency...
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Mobile accessories are hot right now

Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and...
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50 billion smart devices can’t be wrong

Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us? Fast-forward five...
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Software quality has never been more important

Remember when Apple’s iPhone alarm failed to go off leaving people late for work? Or maybe you’ve been overcharged at the supermarket as the result of a till error or couldn’t get access to your online bank account. This is often down to software glitches or bugs. We’ve provided PR services for software testing companies...
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Clients in the spotlight with “Issues of the Day”

We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’. How do we do this? Two techniques that we use are: – Daily news scanning where we scan the news for breaking stories which our clients...
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Vitis PR moving north of the border with a new Scottish office planned for Q3

Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most...
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Should marketing managers buy media lists?

If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: “Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?” Well, let me tell you about a company...
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