Yearly Archives: 2009

Samples of media coverage and Vitis tech PR agency update

It’s been another interesting month for our tech PR agency.

I wanted to share just a few pieces of media coverage we have generated for our clients in October, so you get an idea of what we can achieve. It’s hard to put the list in order as the stories mean different things to different clients and we can’t put everything here, so here are some of the ones we are most proud of:

  1. Yuuguu review on BBC’s flagship consumer technology programme – BBC Click
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Midlands PR agency – what types exist

We've been operating as a Midlands PR agency since 2006, so we're pretty new to the region. However, in that short time, we have tried to landscape the PR agency/PR consultancy sector here. Here are our basic intial thoughts and of course we recognise that all agencies are different, so we may not all fit…
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How to make a PR agency / client relationship work

A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more. But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don’t manage to achieve what you put in the proposal?” I told him that if we didn’t think we could do it, we would walk away, but PR is a two way street.

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PR agency gives advice about entering awards

One of the most effective ways of achieving respect in the business community is through successfully winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Award…
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Online PR case study

We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.

Now that is easier said than done. A lot of journalists and bloggers don't have the time or expertise to link beyond the homepage or a specific offer or download page of the company they are writing about. Some online publications will even have specific anchor texts that are paid for by other companies.

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Busy Week at Vitis PR

It’s been a pretty busy week at mission control and all outlying regional offices ;-).

We’ve been working on the West Midlands ICT Cluster newsletter, generating interest in the new Yuuguu for Skype integration, promoting Rapide Communication’s enhanced text booking confirmation service and working on telling more of our contacts about Magic Software’s application platform.

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New social media guidelines from CIPR

The CIPR (Chartered Institute of Public Relations) has come together with some PR bloggers and updated their social media guidelines. These provide best practice advice and raise awareness of the issues and implications of social media.
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Mastering Twitter

Yesterday's Social media event was attended by around 120 people at Aston Science Park. However, only half of them were on Twitter. I got an e-newsletter today with a guide to mastering Twitter. See you there....I'm Shouting_girl.
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Are Birmingham PR agencies as good as London PR agencies?

Being 7 miles out of the centre of Birmingham and running a small but thriving PR agency with clients ranging from listed companies to small start ups, I believe that the work we produce and the work of the many PR agencies in Birmingham, Coventry, Solihull and Wolverhampton is just as good and sometimes dare I say better than London based agencies. We’ve turned out some great work for companies from the US, Manchester, London, Bracknell, Germany and Israel…and many other agencies here have national accounts where they gain great coverage and raise brand awareness without having to sit in London.

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