Monthly Archives: January 2009

Our tech PR agency won a PR award

It’s been such a busy two weeks that we haven’t been able to catch our breathe to CELEBRATE the fact that we won a Silver PR campaign award for our work with the ICT Cluster.  We won the award from the CIPR, which is the Chartered Institute for PR for the uninitiated. It was a…
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The definition of PR

Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂

Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.

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Meet some editors

According to Jo Geary from The Birmingham Post, these editors will be at the next Birmingham Social Media Café meet up on Friday 30 January 2009, so see you there. Mark Thomas: Editor of the Liverpool Daily Post Andrew Campbell: Executive Editor of the Liverpool Echo Colin Patterson: Editor of the Sunday Sun in Newcastle…
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What does editorial coverage in the Financial Times do for you?

Today we got one of our IT security clients into the Financial Times Digital Business supplement – this goes out with the FT every second Wednesday. So what does this mean to them? Well firstly, according to my media database, the FT reaches at least 429,381 people. Our client was mentioned along with the likes of…
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Internet Marketing and PR

Today I sat in on a fantastic presentation by Susan Hallam who gives great advice on Internet Marketing. One thing that she talked about was getting in-bound links from highly rated (by Google) news sites including the BBC. Now it’s not all that easy is it to get in-bound links from high profile news sites…
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Social media event in Birmingham

Aston Science Park is holding a very useful sounding event on how social media is becoming a must for business success. It’s on 4 Feb and the organisers have let me know that delegates will be getting a neat SMS marketing tool on the day too. :)
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The technology we like to use when working virtually

As we're a virtual PR team, apart from our PCs and phones, we use a lot of software and technology in the cloud to ensure that we can work together effectively as a PR team wherever we are. We did a quick poll of what makes our lives easier and here are our absolute favourites:…
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CES coverage in

Wow, so our client Yoggie Security Systems had a busy week at CES last week and met a large amount of journalists and bloggers (still collecting cards) at the show. We worked to secure the UK media meetings and are very excited to see them on Sky News (we’re 48 seconds into the film) and BBC Online…
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Tech firms urged to collaborate

Phil Muncaster wrote about companies working together to survive the downturn. Given today’s climate it makes sense for tech firms to work together and pool resources to gain more business. We work for and are members of the UK IT Association, which is a membership organisation bringing together technology SMEs to work together to bid…
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