Monthly Archives: April 2009

New social media guidelines from CIPR

The CIPR (Chartered Institute of Public Relations) has come together with some PR bloggers and updated their social media guidelines. These provide best practice advice and raise awareness of the issues and implications of social media.
Read more

Mastering Twitter

Yesterday's Social media event was attended by around 120 people at Aston Science Park. However, only half of them were on Twitter. I got an e-newsletter today with a guide to mastering Twitter. See you there....I'm Shouting_girl.
Read more

Are Birmingham PR agencies as good as London PR agencies?

Being 7 miles out of the centre of Birmingham and running a small but thriving PR agency with clients ranging from listed companies to small start ups, I believe that the work we produce and the work of the many PR agencies in Birmingham, Coventry, Solihull and Wolverhampton is just as good and sometimes dare I say better than London based agencies. We’ve turned out some great work for companies from the US, Manchester, London, Bracknell, Germany and Israel…and many other agencies here have national accounts where they gain great coverage and raise brand awareness without having to sit in London.

Read more

Media Revolution – BBC 2 programme

Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: “Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the internet, and asks if newspapers can survive in their current form.

Read more

Should PR agencies give out their press lists?

This is probably a strange question for any PRs reading this, but sometimes we do get the request to have full access to the press lists that we create on behalf of our clients, especially at the end of a project or contract. By full I mean including contact details. Of course like other agencies we agree a tiered press list up front, with title of publication and name of journalist, but not with their numbers, emails, Twitter account and blog details.

Read more

Our client joins the Linux Foundation

credativ has just announced that it joined the Linux Foundation. We wrote and distributed and sold in the news to targeted media. We also arranged a face to face meeting with a leading open source journalist who we hope to provide more stories to in the future. Here are a few of the sites that…
Read more

Virtual PR agencies cut PR costs

The stories of doom and gloom abound: as we start 2009, we are seeing job cuts and businesses going out of business and a general economic slow down. Public relations services as with any marketing services can be the first to be trimmed, subjected to frozen budgets or cut completely. However, PR can benefit companies in a downturn by keeping their profile high, maintaining customer and investor trust, communicating positively with their audiences and keeping the company name in the headlines without the associated high cost of other marketing communications methods. Now is probably the perfect time to reassess any 2009 PR campaign. 

Read more