Yearly Archives: 2009

Media Revolution – BBC 2 programme

Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: “Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the internet, and asks if newspapers can survive in their current form.

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Should PR agencies give out their press lists?

This is probably a strange question for any PRs reading this, but sometimes we do get the request to have full access to the press lists that we create on behalf of our clients, especially at the end of a project or contract. By full I mean including contact details. Of course like other agencies we agree a tiered press list up front, with title of publication and name of journalist, but not with their numbers, emails, Twitter account and blog details.

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Our client joins the Linux Foundation

credativ has just announced that it joined the Linux Foundation. We wrote and distributed and sold in the news to targeted media. We also arranged a face to face meeting with a leading open source journalist who we hope to provide more stories to in the future. Here are a few of the sites that…
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Virtual PR agencies cut PR costs

The stories of doom and gloom abound: as we start 2009, we are seeing job cuts and businesses going out of business and a general economic slow down. Public relations services as with any marketing services can be the first to be trimmed, subjected to frozen budgets or cut completely. However, PR can benefit companies in a downturn by keeping their profile high, maintaining customer and investor trust, communicating positively with their audiences and keeping the company name in the headlines without the associated high cost of other marketing communications methods. Now is probably the perfect time to reassess any 2009 PR campaign. 

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West Midlands IT Showcase

Today I went along to the West Midlands IT Showcase at Millenium Point in Brum. Lots of dynamic companies and some interesting public sector initiatives were there to help Midlands SMEs make the most out of technology to improve their businesses. The following were worth a visit…and the event is still on till 7pm tonight, so not too late to attend.

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Some of the daily tasks of a PR agency administrative assistant

We’ve been really busy and Nadine, who does our admin is off at the mo, so we got a temp in…also called Nadine, a PhD holder who’s filling in time until she gets a job. At the end of her first stint in a PR agency, we got her to summarise what she’s done for us, so if you’re thinking of going into PR admin, here’s what you may be expected to do.

Generally speaking, administrative assistants are responsible for a variety of administrative and clerical duties necessary to run an organisation efficiently. They serve as information and communication managers for an office; plan and schedule meetings and appointments; organise and maintain paper and electronic files; manage projects, conduct research, and disseminate information over the phone, email or websites.

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Six reasons your press release gets binned

As a UK PR agency, part of the work we do for clients is to send out press releases. Here is a great article from Peter Bartram on how to make it into print.

E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.

The trouble is that thousands of other companies have had the same idea.

I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.

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Month in the life of a PR agency admin assistant

We asked Nadine, who looks after our admin, to write about what she's been up to this month. "This month has been a very busy one for our PR agency with the addition of several new clients.  But with it has brought the opportunity to learn new skills, including things I never thought possible without…
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Small business VoIP from Cloud Net

We work for a great small business VoIP company called Cloud Net. They provide plug and play internet telephones and switchboard. We like the idea so much that we have switched our business phone system to theirs. It's already saving us money and is really easy to control online.

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