June was a mega busy month for our Midlands technology public relations agency. We worked on something a bit different this month. We PR’d the launch of Aldridge Prime, a new development of work and living space. A launch event for local businesses and residents attracted lots of attention and media coverage including one front cover and newspaper articles in all relevant local media. I’ve never been in a court house.
We started work recently with a new client that specialises in accessories for everything mobile (that’s phones, laptops, iPads, you name it) and thinking about the kind of people using our client’s products got me thinking about the kit we use in our tech PR agency.
Being a technology PR agency, we love trying out new ways to use technology and I’ve been using my shiny new iPhone 4 for a while now together with an iPad to see if I can leave the laptop at home when travelling
We’re chuffed to bits that our entry for Xcede (a digital marketing recruitment consultancy) has been shortlisted in the Best Marketing Recruitment Consultancy category of The Recruiter Awards.
Got this today from Realwire, sounds like it would be worth signing up to:
An Inconvenient PR Truth – a campaign to reduce PR spam
Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.
A great tool in a successful media relations is as simple as a picture; whether it’s used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.