Gosh end of the year already! 2009 has certainly been one of the most interesting and challenging years for our tech PR agency. With client marketing budgets under pressure at the beginning of the year as the recession really began to bite, coupled with the growing interest and use of social media, we started to update the services that we provide to clients, so that we could ensure the best use of budget.
TV, print and online coverage for mobile and tech accessories retailer
When you put material on the web you just don't know who is going to read it – as a journalist I spoke to recently found out
Writing a press release is just the beginning of getting coverage for your news. But what should you put into your press release? Here are some pointers about what to include.
We are noticing an increase in the number of CVs and speculative letters that we are getting for jobs. There’s a mixed bag of people who have been made redundant and those who want to move to an agency, either from in-house or from another agency.
A major problem I have with a lot of CVs is that the writers haven’t even bothered to read our website. We are a technology PR agency, so even a passing reference to technology would show that the CV or letter isn’t just a copy and paste job.
One of our clients talks about the tailored PR training and coaching day we ran recently
I get asked this a lot. So here’s a quick view – comments welcomed.
A PR agency works for its clients to create a positive perception of the client’s products and services. Specifically they will provide services such as the following. We’ve also added examples of real deliverables that clients can expect against some tactics: