Monthly Archives: March 2010

Technology PR agency – how to find a good one

Vitis PR is a PR agency specialising in technology for both business to business and consumer technology companies. Here, our team looks at some key questions to consider when looking for a PR agency specialising in technology: Who exactly will be working on your account? Often the senior executives of a PR agency will come to...
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Online PR

We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.

Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as analysts. Online PR helps to reach the masses, both locally and globally, via the internet and is quite sophisticated with many options to generate awareness for SMEs of all sizes – and often at no cost.   These include: company mentions on online news sources, twitter company presence, targeting mainstream media with online presence, blogs, forums, podcasts, virtual worlds and social networks.  This list is not exhaustive but gives a few ideas of what can be done.

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How to make your case in the media

We’ve been really busy over the last week with new clients starting and dealing with existing clients, so we thought we’d share some more of Peter Bartram’s common sense on how to make your case in the media: Question: what have the following got in common – lawyer Shami Chakrabarti, doctor Vivienne Nathanson, architect (Lord) Richard Rogers? Of course, they’re all eminent professionals in one discipline or another. But there’s more than that – they are all supremely expert at putting the views of the organisations they represent in the media.

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Integrated marketing communications

Our approach to integrated marketing communications provides customers with a way of managing their marketing communications programmes through a single point of contact. We work with you to develop the right strategy and plan, delivering on that plan through a broad range of agencies including: media buying agencies, designers, photographers, telemarketers and event management companies....
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Vitis PR agency February 2010 update

Another uber busy month has kept us away from the blog. February started with a trip down to Farnborough to represent our embedded electronics consultancy client at the Southern Manufacturing and Electronics Show.  We met with 8 journalists during the day and picked up some great show preview coverage in Elektor, Design Products and Electronics among others.

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