Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?
I did a little experiment to see what companies could do to find a Birmingham based PR agency – giving myself five minutes, I went searching. My first stop was Google. I entered Birmingham PR agency and found three actual Birmingham agencies. The rest of the search results were directories with listings of agencies, one flash based site that I couldn’t view on my phone and one Leicestershire agency.