Monthly Archives: February 2011

The ideal pitch to the press – part 1: talk don’t pitch

All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:

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A great day for our tech PR agency

The 22nd February 2011 has been a pretty darned good day for us, so as it's 21.20 pm and definitely time to knock off. I thought I'd share why we're a happy bunch today. 1. Interview with Information Age for our testing and quality assurance client in London. Short write up already and hopefully more to come. …
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Coventry is a technology hotspot

Our public relations agency has worked for companies across the Midlands and we have stats showing that Coventry holds the highest concentration of technology companies in the West Midlands. With Warwick Science park, the Technocentre and universities helping tech start ups, there is definitely a thriving community. We work for ICTWM, the team behind, wmhive, and…
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Why we love technology PR

Wow, what a great week!  It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.

We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.

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