Monthly Archives: March 2011

Did you beat the queues and get your iPad 2

I thought I’d check out the queues for iPad 2 in Birmingham’s Bullring and Solihull’s Touchwood shopping centres and I wasn’t overly shocked. I reckon at 1pm, so 4 hours before it went on sale on Friday 25 March, there were 200 people in Brum and 80 in Solihull waiting to get their mitts onto...
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The ideal pitch to the press – part 5: everyday news

Draft your pitch in an informal manner, be aware of deadlines, email, call to discuss it then follow that with a summary of your conversation while ensuring the journalist will want to open and read your pitch in the first place by giving it a short, to the point subject line that explains your pitch...
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The ideal pitch to the press – part 3: contact

Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is in attracting a journalist’s attention and when the best time to pitch is. This week, we discuss how to pitch to the journalist: 3. TWO EMAILS AND A CALL: Email a pitch...
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The ideal pitch to the press – part 2: timing

Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring that your pitch is written in an informal, conversational tone, our second most important tip is all about timing awareness: 2. OBTRUSIVE TIMING: know before pitching when media deadlines are, as journalists...
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