Monthly Archives: April 2011

The ideal pitch to the press – part 10: time sensitive

Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive? 10. TIME SENSITIVE/ EXCLUSIVE INFO:  Where your pitch is time sensitive, tell the journalists so they know exactly how long they’ve got to pick up and run your story before it...
Read more

Gadget Show Live 2011 – sneak peek

The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of stands packed with the most exciting technology – there’s something for everyone. Greta, the latest member of our team working on consumer technology PR went to the show preview. Here are a...
Read more

The ideal pitch to the press – part 8: attachments

So we now know what should be included within the pitch, but what about attaching additional information on the client such as press backgrounders and including links within your pitch to their website? 8. INCLUDING ATTACHMENTS: This is a no-no. Your pitch should have everything in the email body itself. URLs should be included with...
Read more

The ideal pitch to the press – part 7: preamble

So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 7 offers you more detail on positioning your pitch and giving it context: 7. OMIT PREAMBLE: In just a few sentences, answer the five w’s. These are the most important questions to be answered by anyone writing an article...
Read more

PR agency wins Royal Wedding PR contract

Solihull, 01/04/2011. Vitis PR has been selected as the PR agency of choice for the Royal Wedding.  The team will be providing up to the minute news in the run up to the wedding and will be helping the Palace’s internal PR team who are overwhelmed with media and information requests.

“We are delighted to be asked and believe that even though our strength is technology PR, we can bring our enthusiastic and full-of-ideas PR team in to help Wills and Kate with publicity,” said Ranbir Sahota, Director, Vitis PR.

Read more