Yearly Archives: 2011

If imitation is flattery, we could do without this

We updated our website design a few months ago and while doing some routine checking on our Google Analytics stats we noticed page views on strange web pages that were written in Turkish. After some trawling through the interwebs we discovered the cause.

Read more

Vitis team at the Race for Life

Nic and Sue from the Vitis team were out supporting Cancer Research in the Race for Life today. They were out, along with 3,500 other participants raising over £200,000 for charity. Nice one girls!
Read more

Tool for automating management of Twitter lists

Managing long Twitter lists can be a pain, especially when you need to manually check who is or is not a member of a particular list. @JuliaBramble, a social media manager, mentioned this as a particular problem when trying to organise a client's followers and I thought I could put together something using Google Docs…
Read more

Tracking social media metrics for web pages

You can track social metrics (the number of likes, shares, tweets etc.) for your web pages by looking at the individual services (e.g. Facebook for example offers 'insights'). If you know how, you can also use snippets of javascript in your pages and get all that info in Google Analytics. But wouldn't it be so…
Read more

Media list building – simple to use SEO tool for public relations

From list building to engaging with influencers to secure coverage for your client's stories, there are striking similarities between many aspects of SEO and mainstream PR work. At Vitis PR we use specialist SEO tools like Open Site Explorer and MajesticSEO as well as our own proprietary tools when providing SEO agency services. While many…
Read more

Women in PR agencies – is there a glass ceiling?

Nowadays, women and men work side by side; achieving the same levels of education, being rewarded with the same qualifications and landing the same jobs at the same companies. In fact, research shows that the latest social and consumption trends are generally being driven by women. Avivah Wittenberg-Cox, CEO of 20-First, one of Europe's leading…
Read more

Electric vehicles: cleantech dream or reality?

In our work on clean technology and automotive PR, we’ve been working Simon Wittenberg. Here’s a guest post written by Simon on the future of electric vehicles in the UK. 

I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.

Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.

Read more

Fashion highlights from the Royal Wedding

Even though we are not the Royal Wedding PR agency (our statement about this was an April Fool’s joke, please stop calling us!!), we’ve all been watching and have to put in our own fashion comments, as even tech PRs like fashion.

Read more

The ideal pitch to the press – part 10: time sensitive

Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive? 10. TIME SENSITIVE/ EXCLUSIVE INFO:  Where your pitch is time sensitive, tell the journalists so they know exactly how long they’ve got to pick up and run your story before it…
Read more

Gadget Show Live 2011 – sneak peek

The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of stands packed with the most exciting technology – there's something for everyone. Greta, the latest member of our team working on consumer technology PR went to the show preview. Here are a…
Read more