Yearly Archives: 2011

Links and other resources

This is a selection of links and other online resources that we have used in the past. Directories Public Relations (PR) We’re listed in the Public Relations (PR) section of the B2B Index Articles Our article on choosing a B2B PR agency on Business Wings. Press releases Our PR Agency office in Birmingham release....
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Tool for automating management of Twitter lists

Managing long Twitter lists can be a pain, especially when you need to manually check who is or is not a member of a particular list. @JuliaBramble, a social media manager, mentioned this as a particular problem when trying to organise a client’s followers and I thought I could put together something using Google Docs...
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Media list building – simple to use SEO tool for public relations

From list building to engaging with influencers to secure coverage for your client’s stories, there are striking similarities between many aspects of SEO and mainstream PR work. At Vitis PR we use specialist SEO tools like Open Site Explorer and MajesticSEO as well as our own proprietary tools when providing SEO agency services. While many...
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Electric vehicles: cleantech dream or reality?

In our work on clean technology and automotive PR, we’ve been working Simon Wittenberg. Here’s a guest post written by Simon on the future of electric vehicles in the UK. 

I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.

Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.

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The ideal pitch to the press – part 10: time sensitive

Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive? 10. TIME SENSITIVE/ EXCLUSIVE INFO:  Where your pitch is time sensitive, tell the journalists so they know exactly how long they’ve got to pick up and run your story before it...
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