Yearly Archives: 2011

The ideal pitch to the press – part 3: contact

Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is in attracting a journalist’s attention and when the best time to pitch is. This week, we discuss how to pitch to the journalist: 3. TWO EMAILS AND A CALL: Email a pitch...
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The ideal pitch to the press – part 2: timing

Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring that your pitch is written in an informal, conversational tone, our second most important tip is all about timing awareness: 2. OBTRUSIVE TIMING: know before pitching when media deadlines are, as journalists...
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The ideal pitch to the press – part 1: talk don’t pitch

All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:

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Coventry is a technology hotspot

Our public relations agency has worked for companies across the Midlands and we have stats showing that Coventry holds the highest concentration of technology companies in the West Midlands. With Warwick Science park, the Technocentre and universities helping tech start ups, there is definitely a thriving community. We work for ICTWM, the team behind, wmhive, and...
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Why we love technology PR

Wow, what a great week!  It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.

We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.

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Looking for a Birmingham PR agency?

I did a little experiment to see what companies could do to find a Birmingham based PR agency – giving myself five minutes, I went searching. My first stop was Google. I entered Birmingham PR agency and found three actual Birmingham agencies. The rest of the search results were directories with listings of agencies, one flash based site that I couldn’t view on my phone and one Leicestershire agency.

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