Monthly Archives: April 2014

Should marketing managers buy media lists?

If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?" Well, let me tell you about a company…
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11 annoying things PRs do when responding to bloggers’ requests

  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants…
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