Yearly Archives: 2014

Should marketing managers buy media lists?

If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: “Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?” Well, let me tell you about a company...
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11 annoying things PRs do when responding to bloggers’ requests

  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side – a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants...
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Did you get my press release? How to sell a story in to journalists.

A whole bunch of PR newbies ask this question every day – did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant...
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