Monthly Archives: September 2016

21 tools every PR should know about

Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
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UK media monitoring services roundup

Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones…
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42 tips on being a great PR exec

          Read - PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor - understand what your competitors and your industry are saying. Whether it's through Google Alerts or setting up your own dashboard using RSS feeds. Focus - be…
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Five important things B2B tech companies need to know about SEO

Much has changed in the world of SEO. This evolution has forced the smart B2B marketers (B2B tech included) to take a step back and rethink their lead generation strategies. According to Google, following are the recent trends related to B2B tech companies: Almost 48% of customers discover B2B tech brand that they were not…
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