Monthly Archives: November 2016

Considerations for a LinkedIn sponsorship campaign

With the news of sponsored emails now available from LinkedIn is now the time to start a B2B campaign via this social platform? Here I look at some of the things to consider when launching a campaign on LinkedIn to open up a new audience that is not necessarily following your company already on LinkedIN. LinkedIN sponsorship…
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6 tips on how to write winning award entries

As part of our tech PR service offer, we write awards and last night's win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this…
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