Recent Posts by Jas

Q & A with Caroline Hayes, freelance technology journalist

Vitis:      How did you first get into journalism? CH:         I joined the Morgan Grampian (Woolwich, south-east London) graduate training scheme in 1988. It meant that I learned on the job, although then the job still involved a typewriter, typesetters, galleys and proofing on sheets of paper! I learned a lot – not just...
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Free Press Release Sites – 2013 test results

Back in 2011 we tested 60 free press release sites to see if it is worth posting your news to a free press release site to get your message out to influencers, or whether it’s worth using the service to build links as part of your SEO efforts. 

We thought it would be interesting to revisit these sites 18 months on to see if the results were the same. 

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Which newswires do journalists actually read? 80 journalists surveyed.

Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand...
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Seo case study: online software

How do you make an impression online when your competitors have been in business for decades and yours is a relatively new entrant to the market? That’s the question Geeta Thomas, owner of cloud-based waste management software My Yard Software, was wrestling with. When we’d finished the project, Geeta was saying, “I’m really pleased with the hard...
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Pharma hack SEO link-spam hitting 30 per cent of top 100 results

If you’re a busy reader here’s this article in a couple of lines: Your website is valuable and there are bad people who will be happy to take advantage of it for you Those bad people, well they’re smart and you may not spot it if (and when) they do compromise your site If your...
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SEO software review – Advanced Web Rankings and Advanced Link Manager

Advanced Web Ranking (AWR) The core of Caphyon’s AWR seo software is ranking data, it offers a wide range of options for tracking ranking of keywords against various search engines. In addition to the core ranking element, AWR contains keyword research and more general SEO analysis tools. Headline features Rank checking on hundreds of search engines...
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60 free press release sites tested – a detailed review

23 January, 2013 update: before going any further, you may want to review our 2013 version of this press release site test!

Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you’re hoping to use the service to build links as part of your SEO efforts? In this, the first of our regular reviews of free press release services, we looked at 60 different sites to find out which are the best and worst. We issued a series of press releases using the sites and evaluated the results in terms of both PR and SEO benefit. Read on to find out which sites deserve your attention.

Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.

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Free press release sites a detailed review

To mention:

  • Most releases seem to take a few days to go live on the sites, though sometimes a release would go live straight away – there seemed to be no discernible pattern as to why that was.
  • At least one of the sites caused our xxx to raise a warning about malware – xxx said the site contained content from a known malware source so we didn’t progress with it.
  • We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.

Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you’re hoping to use the service to build links as part of your SEO efforts? In this, the first of our regular reviews of free press release services, we looked at 83 different sites to find out which are the best and worst. We issued a series of press releases using the sites and evaluated the results in terms of both PR and SEO benefit. Read on to find out which sites deserve your attention.

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Vitis PR finalist for CIPR Outstanding Small Consultancy

Award entries has been the theme of some of our recent posts and we’ve got some news of our own around awards. We’re a finalist for the CIPR MIdlands Outstanding Small Consultancy Award 2011. Winners will be announced at the awards night in December. Fingers crossed! It’s been a while since we last put up...
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