Recent Posts by Nic

Eight simple steps to conducting a social media audit

When putting together a truly effective social media strategy, the first thing to do is to look at your current social media platforms and assess if these are successful and, if not, what improvements, if any, need to be made. Social media audits can also be used to help identify priorities, benchmark previous campaigns and...
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Seven step checklist – LinkedIn for business success

Using LinkedIn as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their...
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How to weather a crisis comms storm

BBC execs take note, here’s our advice on what we’d recommend following Apprentice Ahktar’s sex tape shame Not only is The Apprentice compulsive viewing, it is also a prime example of the need for a good/pre-existing crisis management plan. This week’s breaking news story around contestant Solomon Akhtar’s alleged sex tape, which was filmed before...
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Mobile accessories are hot right now

Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and...
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50 billion smart devices can’t be wrong

Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us? Fast-forward five...
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Vitis PR moving north of the border with a new Scottish office planned for Q3

Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most...
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Finding Midlands PR & marketing jobs – tips & recruitment agencies

With universities and colleges kicking out for the summer, many graduates and school-leavers looking for a job in PR and/or marketing may not be sure where to start their search. Alongside these newbies, experienced PRs moving into the region may be looking for their next move. To save you some time, we’ve summarised five recruitment...
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Vitis PR continues to reach for the stars with yet another award shortlisting

This time, our award shortlisting is for the Fresh Awards, which will be held in Manchester in March. Considering how small our four person team is, the judges have shortlisted us as one of only five ‘Sole Practitioners and Small Teams’ finalists from across the UK; mainly due to the high level of client retention...
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PR highlights from 2011

January We kicked off the year with coverage in IT Now, Computer Weekly, Test Magazine andSourcingfocus for our software quality client on its three year managed services testing contract with one of the world’s largest privately owned chain of opticians, worth in excess of £5 million. February We secured a half page in The Telegraph...
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