Recent Posts by Nic

The ideal pitch to the press – part 2: timing

Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring that your pitch is written in an informal, conversational tone, our second most important tip is all about timing awareness: 2. OBTRUSIVE TIMING: know before pitching when media deadlines are, as journalists...
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The ideal pitch to the press – part 1: talk don’t pitch

All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:

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