Recent Posts by Ranbir

It’s snow joke! Using the weather in PR

So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.

Brits love weather related news. I put snow into Factiva today and looked through the first page’s results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:

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US bloggers disclosure tool – cmp.ly

US bloggers are going to need to disclose where they get their info from in the new year. DigComm. just launched Cmp.ly – http://cmp.ly – which addresses the new blogger disclosure guidelines for endorsements and provides a simple and transparent format for disclosures. Text based disclosures will follow a simple code and structure to make...
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What does editorial coverage in the Financial Times do for you?

Today we got one of our IT security clients into the Financial Times Digital Business supplement – this goes out with the FT every second Wednesday. So what does this mean to them? Well firstly, according to my media database, the FT reaches at least 429,381 people. Our client was mentioned along with the likes of...
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