Recent Posts by Ranbir

PR predictions for 2015

1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency...
Read more

Which social media sites do SMEs’ use for business?

A recent infographic from Sage looked at how SMEs use social media and which sites they prefer for business. We were surprised to find that Facebook tops the list, with LinkedIn (perhaps the site most SMEs would use for business) coming second. Twitter was third, followed by Google+. Interestingly, only seven per cent of SMEs...
Read more

3,000 uniques and counting

In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services,...
Read more

Software quality has never been more important

Remember when Apple’s iPhone alarm failed to go off leaving people late for work? Or maybe you’ve been overcharged at the supermarket as the result of a till error or couldn’t get access to your online bank account. This is often down to software glitches or bugs. We’ve provided PR services for software testing companies...
Read more

Better blogging – get your categories sorted out

In addition to my day job at Vitis PR, I blog as a hobby under a pseudonym. I have have just reorganised the categories on a blog I contribute to, so instead of two rather catch all categories of consumer and small business, now we have seven categories that span from useful, kids and health...
Read more

Should marketing managers buy media lists?

If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: “Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?” Well, let me tell you about a company...
Read more

11 annoying things PRs do when responding to bloggers’ requests

  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side – a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants...
Read more

Recent Comments by Ranbir

    No comments by Ranbir yet.