Recent Posts by Ranbir

Did you get my press release? How to sell a story in to journalists.

A whole bunch of PR newbies ask this question every day – did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant...
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How do PR agencies charge for their services?

There is no one answer to this question. PR is delivered by all shapes and sizes of agency and the relationship between the marketing manager and the agency often plays a big part in the compensation model. Here, I will run through three of the most popular PR agency payment models: Retainer A retainer is...
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Five quick tips to set up PR share of voice of monitoring

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement – which unfortunately is probably one of the trickier aspects of PR.
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Share of Voice in PR – the quality of clippings conundrum

Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your annual PR agency spend of internal budget? To some degree, online PR is making measurement easier, but not all articles or online mentions generate a link directly to your contact or product...
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B2B news round up Q2 2012 – what we’ve been up to

We can hardly believe it’s almost July. I guess you could say we’ve been too busy here to even look at the clock – especially considering this is our first update blog post in a while! One benefit of keeping on-the-go has been the amazing coverage we’ve achieved this year. Instead of resting on our...
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Paid press release sites – are they worth the money?

We think so….

Following our research into the most effective free release services, we decided to share the paid-for distribution sites that we use. There are lots more of course, but sometimes we will only use them a few times and then we don’t bother again as they aren’t quite right for us.

These are the ones we would recommend based on our experience, paying particular attention to the size and quality of the media database they boast and how much it will cost to get your release(s) out to relevant media targets.

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