Recent Posts by Ranbir

Should marketing managers buy media lists?

If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: “Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?” Well, let me tell you about a company...
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11 annoying things PRs do when responding to bloggers’ requests

  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side – a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants...
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Did you get my press release? How to sell a story in to journalists.

A whole bunch of PR newbies ask this question every day – did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant...
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How do PR agencies charge for their services?

There is no one answer to this question. PR is delivered by all shapes and sizes of agency and the relationship between the marketing manager and the agency often plays a big part in the compensation model. Here, I will run through three of the most popular PR agency payment models: Retainer A retainer is...
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Five quick tips to set up PR share of voice of monitoring

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement – which unfortunately is probably one of the trickier aspects of PR.
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Share of Voice in PR – the quality of clippings conundrum

Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your annual PR agency spend of internal budget? To some degree, online PR is making measurement easier, but not all articles or online mentions generate a link directly to your contact or product...
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