+44 121 242 8048

Category Archives: B2B Public relations

Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

Seven step checklist – Twitter for business success

Seven step checklist – Twitter for business success
Twitter ranks as one of the most popular social networks – and its influence has expanded rapidly into the B2B sector with 85% of those marketers who use social media using Twitter as part of their strategy, so ignore this valuable channel at your peril. If you’ve never run a Twitter campaign though, just how…
Read more

PR predictions for 2015

PR predictions for 2015
1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency…
Read more

Mobile accessories are hot right now

Mobile accessories are hot right now
Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and…
Read more

50 billion smart devices can’t be wrong

50 billion smart devices can’t be wrong
Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us? Fast-forward five…
Read more

Software quality has never been more important

Software quality has never been more important
Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account. This is often down to software glitches or bugs. We've provided PR services for software testing companies…
Read more

Clients in the spotlight with “Issues of the Day”

Clients in the spotlight with “Issues of the Day”
We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’. How do we do this? Two techniques that we use are: - Daily news scanning where we scan the news for breaking stories which our clients…
Read more

Vitis PR moving north of the border with a new Scottish office planned for Q3

Vitis PR moving north of the border with a new Scottish office planned for Q3
Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most…
Read more

Should marketing managers buy media lists?

Should marketing managers buy media lists?
If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?" Well, let me tell you about a company…
Read more

11 annoying things PRs do when responding to bloggers’ requests

11 annoying things PRs do when responding to bloggers’ requests
  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants…
Read more

Did you get my press release? How to sell a story in to journalists.

Did you get my press release? How to sell a story in to journalists.
A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant…
Read more