Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article:
Helping to make a trade show successful for an electronics and embedded software company
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
Some basic questions to ask when thinking about running a public relations campaign.
This article won't guarantee you coverage in your favoured publication, but what you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
That's an ambitious title to be sure and what you'll find below won't guarantee you coverage in your favoured publication. What you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
Much of our public relations agency experience is with medium and larger sized technology companies. However, we often come across smaller companies that would benefit from PR. Being a small company, we fully understand that the PR needs of small businesses are not so different from those of larger firms: typically they want more potential customers to hear about their products and services.
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
One of the most effective ways of achieving respect in the business community is through successful winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Whether you write the award entry yourself or employ a PR agency specialising in award entries to write an entry on your behalf, it really is worth the effort.
Award selection and entry does, however, require some time and effort but the ensuing rewards can be quite considerable. .
We celebrated our fourth birthday earlier in the month, so here's an very quick overview of what we think has been going on in the PR industry over the last four years.
The PR industry has evolved tremendously in the last four years; partly owing to the growing impact of the internet on our lives and partly due to the ever increasing competition within the PR industry and from other specialisms such as search marketers and social media agencies.
The sophistication of using the internet to communicate through mediums such as Twitter has shortened the communications chain – you can now communicate directly to a blogger or journalist instantly and be up to date on what they are up to in real time, no matter where you are based.
We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as analysts. Online PR helps to reach the masses, both locally and globally, via the internet and is quite sophisticated with many options to generate awareness for SMEs of all sizes – and often at no cost. These include: company mentions on online news sources, twitter company presence, targeting mainstream media with online presence, blogs, forums, podcasts, virtual worlds and social networks. This list is not exhaustive but gives a few ideas of what can be done.