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Tag Archives: analysts

How not to screw up analyst relations: PRs beware!

How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when working with analysts? We spoke to Teresa Cottam, a highly experienced telecoms analyst at Omnisperience and she reflects on her own experience to provide an informative and at times cringeworthy (when considering…
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10 European industry analysts worth watching

10 European industry analysts worth watching
Analysts are both unbiased experts in their specific area, and influencers that many companies seeking services or products related will contact for recommendations, so they act as a new customer and business lead. Not only do analysts research and write reports on businesses and industry trends, but they also interview company spokespeople, like journalists do,…
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Technology PR agency – how to find a good one

Vitis PR is a PR agency specialising in technology for both business to business and consumer technology companies. Here, our team looks at some key questions to consider when looking for a PR agency specialising in technology: Who exactly will be working on your account? Often the senior executives of a PR agency will come to…
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