Tag Archives: avoid disappointing PR

Why do PR agencies take on clients they shouldn’t?

Money? Self belief? Misguided self-belief? Unwillingness to pass the business to another agency that may do better? Any more?

So why do I care? Well I have spoken to two companies over the last few weeks and both have been disappointed by their first foray into PR. This unfortunately makes it harder for other PR agencies to convince them that PR can benefit a company.


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