Tag Archives: how to write a press release

Six reasons your press release gets binned

As a UK PR agency, part of the work we do for clients is to send out press releases. Here is a great article from Peter Bartram on how to make it into print.

E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.

The trouble is that thousands of other companies have had the same idea.

I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.

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