Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
Read more
Cure a case of marketing fluff with the substitution test
A severe case of marketing fluff makes for an unrewarding reading experience. Substitute some of the nouns in your text for unrelated things to test the 'fluffiness' of your copy