A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant…
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Some basics for preparing a PR campaign
Some basic questions to ask when thinking about running a public relations campaign.
Dos and don’ts of sending press releases
A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal marketing work.