The ideal pitch to the press – part 8: attachments
The ideal pitch to the press – part 7: preamble
The ideal pitch to the press – part 6: positioning
The ideal pitch to the press – part 5: everyday news
The ideal pitch to the press – part 4: subject lines
The ideal pitch to the press – part 3: contact
The ideal pitch to the press – part 2: timing
The ideal pitch to the press – part 1: talk don’t pitch
All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:
Why entering awards is great PR
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
One of the most effective ways of achieving respect in the business community is through successful winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Whether you write the award entry yourself or employ a PR agency specialising in award entries to write an entry on your behalf, it really is worth the effort.
Award selection and entry does, however, require some time and effort but the ensuing rewards can be quite considerable. .