On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great…
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Are comments a good tactic in PR?
Over the last month, we've secured comments for our clients in The Register, Daily Telegraph, USA Today, Computing, International Business Times and plenty more publications. Comments are one tactic used to increase company and person name recognition across a number of publications quickly, establishing our spokespeople as experts linked to a specific topic, be it cyber…
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Watch out when you write about tech!
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out