The stories of doom and gloom abound: as we start 2009, we are seeing job cuts and businesses going out of business and a general economic slow down. Public relations services as with any marketing services can be the first to be trimmed, subjected to frozen budgets or cut completely. However, PR can benefit companies in a downturn by keeping their profile high, maintaining customer and investor trust, communicating positively with their audiences and keeping the company name in the headlines without the associated high cost of other marketing communications methods. Now is probably the perfect time to reassess any 2009 PR campaign.
